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"All through life be sure you put your [square] feet in the right place, and then stand firm." Abraham Lincoln, slightly edited We always need to think with our feet. The humble foot, linear foot, and lineal foot all measure length. A square foot measures area. A cubic foot and board foot measure volume. All are (mostly) important to know for those in real estate. Whether you are buying/selling a home, looking at your office in a (fun!) new way, doing that renovation projec

Source: Pexels.com Every appraisal assignment starts with a basic question: how do we get from a property address to an opinion of value? For straightforward properties, the process can look simple from the outside. When looking at complex residential to commercial properties (such as mixed-use buildings, industrial warehouses, or retail storefronts), an appraiser needs a structured framework so the conclusion holds up under review. This post walks through the standard eight-

A practical framework for one of the first questions in every assignment, and one of the easiest to get wrong in this state.

Notes from the 2026 Coastal California Conference: why an operating short-term rental is a going concern, what bank underwriters actually check in our appraisals, and how to use AI without running afoul of USPAP. Plus the keynote's reminder that the most important technology in any appraisal is still the appraiser.

What is the difference between single-phase and three-phase power in commercial real estate valuation?

Explore the different license levels for appraisers in California.

Real Estate Appraisal: Gross Rent Multiplier vs Gross Income Multiplier?

Mental Model: First Principles Thinking If you work in tech, you’ve probably heard this phrase “First Principles” a lot. It’s been...

In the fast-moving and complex Bay Area real estate market, the role of a qualified appraiser is often misunderstood or overlooked....